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25 paise that transformed the Masala Market

When the idea is right, the timing and pricing is right and your marketing is strong, even 25 paise can change the world. It happened thus with Gharrkul. When the company launched the 25 paise single use sachet, many old timers in the trade believed the enterprise would be short lived. But the taste of the pure and freshly ground, fried and pre roasted masalas took the market by storm. Customers...

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